Logto vs Auth0: A detailed comparison

What is Auth0?#

Auth0, established in 2013, is a cloud-based platform that empowers developers with tools and services to easily incorporate authentication and identity management functionalities into their applications. It holds a prominent position as the industry leader in customer identity access management.

What is Logto?#

With these come to play, it has lots of advantages:

• It is more suitable for developers from any size of companies.
• It’s open-source, so there is no vender lock-in.
• Our foundational product and architecture allow us to cover and extend the entire range of authorization, authentication, and user management. We can easily achieve feature parity with Auth0 while also keeping our product simple and flexible to use.
• It comes with tons of connectors, SDK and trendy tutorials

We've worked hard to achieve feature parity with Auth0, unleashing the feature needs of developers, while also incorporating our unique elements and best practices:

• Multi-tenant app best practice
  • Improve your multi-tenant access control efficiency as well adhere to the multi-tenant software infra’s philosophy
• More flexible customization on the sign-in experience in a no-code format
  • Flexibly combine and group auth meds
  • Fully customizable css
• Personal access tokens and impersonation support for developer-facing products.
• Efficient product and service support
  • Our community has daily on-call to answer your question
  • Email support ticket with 48-Hour response guarantee

Auth0 vs Logto#

How are they similar?#

1. We adhere to OIDC-based standard protocols, ensuring compatibility and security. We haven't seen many new auth products follow these standard protocols. Open standards serve the auth system well in the long run. Not following standard protocols in your auth system can be a deal-breaker when partnering with other businesses or during future integrations.

2. Our product supports a multi-app structure within a single user system, which greatly simplifies the following scenarios:

   a. Use Logto as an IdP (Identity Provider) for third party services.

   b. Support for businesses with multiple apps.

   c. A unified identity system that consolidates multiple apps, including first party and third party.

3. Both services are robust in authentication and authorization capabilities.

4. Comprehensive features and scenario support:

   a. We cover all types of authentication methods, UI flows, SSO (Single Sign-On), MFA (Multi-Factor Authentication), and Multi-tenancy solutions.

   b. We provide a full range of integrations, from UI to SDK, and APIs, ensuring flexibility and scalability to meet your specific needs and seamlessly integrate into your services.

   c. SaaS, multi-app, consumer apps, AI apps, and enterprise-ready solutions are all within our scope.

How Logto differs from Auth0#

Logto has larger target audiences#

We specifically cater to users who may be overlooked by Auth0, including developers and startups in need of digital solutions. This is far more than what Auth0 targeted because of the less flexible approach and high pricing.

Logto is open-source#

Besides the cloud version, we at the same time maintain a reputable, community driven open-source version. If you prefer self-hosted, go with the open-source version.

Logto is more friendly than Auth0 pricing#

Auth0: High cost upfront (Prepaid); Logto: Flat rate with flexible add-on. Auth0’s pricing model is based on base price and MAU usage. Our product offers unlimited MAU and flexible add-on for the advanced features. You only pay for the feature usage, and your product MAU is not a concern anymore. Start with free plan, or unlock the whole package of Logto features from $16.

Developer friendly#

Features like personal access tokens, multiple machine-to-machine secrets, impersonation, and custom JWT (token claims) can unlock a variety of scenarios. For example, they enable tailored support, let developer-facing products use organization-level API keys, and leverage JWT for attribute-based access control.

Logto vs Auth0 B2B and B2C detailed pricing comparison#

Items	Logto Pro (B2C + B2B)	Auth0 (B2C Essential)	Auth0 (B2C Pro)
Pricing	$16/mo + feature add-on	$35/mo + MAU usage (Starting with 500 MAU)	$240/mo + MAU usage (Starting with 500 MAU)
MAU limit	Unlimited	Custom tiers available	Custom tiers available
Zero trust protected app	✅	❌	❌
MAU unit price	0	$35/Mo for 500 Monthly Active Users (MAUs)	$240/Mo for 500 Monthly Active Users (MAUs)
Included tokens	1 million (Additional charges will apply if you require more tokens.)	Not transparent	Not transparent
Machine-to-machine app	1 included Then $8 per mo / ea after	No add-on	No add-on
Machine-to-machine authentication	Unlimited	1,000	1,000
Management API	✅	✅	✅
API resource	✅	✅	✅
Custom domain	✅	✅	✅
Custom CSS	✅	❌	❌
App logo and favicon	✅	❌ (No favicon)	❌ (No favicon)
Dark mode	✅	❌	❌
Internationalization	✅	Limited languages and no customization	Limited languages and no customization
Omni sign-in experience	✅	✅	✅
Password	✅	✅	✅
Password policy	✅	✅	✅
Passwordless - email and SMS	✅	✅	✅
Email connector	✅	✅	✅
SMS connector	✅	✅	✅
Social connectors	Unlimited	Unlimited	Unlimited
Enterprise SSO	$48 per mo / ea Add-on	❌	❌
Multi-factor authentication	$48 per mo for all factors Add-on	1 factor only	2 factor only
Impersonation	✅	❌	❌
Personal access token	✅	❌	❌
User management	✅	✅	✅
User roles	✅	✅	✅
Machine-to-machine roles	✅	❌	❌
Permission per role	✅	✅	✅
Monthly active organization	$48 per mo for unlimited organizations	10 only	10 only
Organization roles	Unlimited	❌	❌
Organization permissions	Unlimited	❌	❌
JIT provisioning	✅	✅	✅
Webhooks	10	❌	❌
Custom JWT	✅	❌	❌
Platform
Audit logs Retention	14 days	5 days	10 days
Tenant	Unlimited	3	6
Developer service and support
Email ticket support	✅	✅	✅
Discord community	✅	❌	❌
Tutorial videos	✅	❌	❌
Weekly blog post	✅	❌	❌

For the B2B plan comparison, most features are the same. The only differences are:

• The B2B Essential plan includes enterprise connections.
• Both the B2B Essential and Professional plans offer an unlimited number of organizations.

Items	Logto Pro (B2C + B2B)	Auth0 (B2B Essential)	Auth0 (B2B Pro)
Pricing	$16/mo + feature add-on	$150/mo + MAU usage (Starting with 500 MAU)	$800/mo + MAU usage (Starting with 500 MAU)
Enterprise Connections	✅	3	5+ add on
Organizations	$48 per mo for unlimited organizations	Unlimited	Unlimited