Logto vs. Auth0 is always an interesting topic. In this article, we've shifted and updated our product vision and explained our new, specific, and sharp perspectives about what sets our product apart from Auth0.
Auth0, established in 2013, is a cloud-based platform that empowers developers with tools and services to easily incorporate authentication and identity management functionalities into their applications. It holds a prominent position as the industry leader in customer identity access management.
With these come to play, it has lots of advantages:
We've worked hard to achieve feature parity with Auth0, unleashing the feature needs of developers, while also incorporating our unique elements and best practices:
We adhere to OIDC-based standard protocols, ensuring compatibility and security. We haven't seen many new auth products follow these standard protocols. Open standards serve the auth system well in the long run. Not following standard protocols in your auth system can be a deal-breaker when partnering with other businesses or during future integrations.
Our product supports a multi-app structure within a single user system, which greatly simplifies the following scenarios:
a. Use Logto as an IdP (Identity Provider) for third party services.
b. Support for businesses with multiple apps.
c. A unified identity system that consolidates multiple apps, including first party and third party.
Both services are robust in authentication and authorization capabilities.
Comprehensive features and scenario support:
a. We cover all types of authentication methods, UI flows, SSO (Single Sign-On), MFA (Multi-Factor Authentication), and Multi-tenancy solutions.
b. We provide a full range of integrations, from UI to SDK, and APIs, ensuring flexibility and scalability to meet your specific needs and seamlessly integrate into your services.
c. SaaS, multi-app, consumer apps, AI apps, and enterprise-ready solutions are all within our scope.
We specifically cater to users who may be overlooked by Auth0, including developers and startups in need of digital solutions. This is far more than what Auth0 targeted because of the less flexible approach and high pricing.
Besides the cloud version, we at the same time maintain a reputable, community driven open-source version. If you prefer self-hosted, go with the open-source version.
Auth0: High cost upfront (Prepaid); Logto: Flat rate with flexible add-on. Auth0’s pricing model is based on base price and MAU usage. Our product offers unlimited MAU and flexible add-on for the advanced features. You only pay for the feature usage, and your product MAU is not a concern anymore. Start with free plan, or unlock the whole package of Logto features from $16.
Features like personal access tokens, multiple machine-to-machine secrets, impersonation, and custom JWT (token claims) can unlock a variety of scenarios. For example, they enable tailored support, let developer-facing products use organization-level API keys, and leverage JWT for attribute-based access control.
| Items | Logto Pro (B2C + B2B) | Auth0 (B2C Essential) | Auth0 (B2C Pro) |
|---|---|---|---|
| Pricing | $16/mo + feature add-on | $35/mo + MAU usage (Starting with 500 MAU) | $240/mo + MAU usage (Starting with 500 MAU) |
| MAU limit | Unlimited | Custom tiers available | Custom tiers available |
| Zero trust protected app | ✅ | ❌ | ❌ |
| MAU unit price | 0 | $35/Mo for 500 Monthly Active Users (MAUs) | $240/Mo for 500 Monthly Active Users (MAUs) |
| Included tokens | 1 million (Additional charges will apply if you require more tokens.) | Not transparent | Not transparent |
| Machine-to-machine app | 1 included Then $8 per mo / ea after | No add-on | No add-on |
| Machine-to-machine authentication | Unlimited | 1,000 | 1,000 |
| Management API | ✅ | ✅ | ✅ |
| API resource | ✅ | ✅ | ✅ |
| Custom domain | ✅ | ✅ | ✅ |
| Custom CSS | ✅ | ❌ | ❌ |
| App logo and favicon | ✅ | ❌ (No favicon) | ❌ (No favicon) |
| Dark mode | ✅ | ❌ | ❌ |
| Internationalization | ✅ | Limited languages and no customization | Limited languages and no customization |
| Omni sign-in experience | ✅ | ✅ | ✅ |
| Password | ✅ | ✅ | ✅ |
| Password policy | ✅ | ✅ | ✅ |
| Passwordless - email and SMS | ✅ | ✅ | ✅ |
| Email connector | ✅ | ✅ | ✅ |
| SMS connector | ✅ | ✅ | ✅ |
| Social connectors | Unlimited | Unlimited | Unlimited |
| Enterprise SSO | $48 per mo / ea | ❌ | ❌ |
| Multi-factor authentication | $48 per mo for all factors | 1 factor only | 2 factor only |
| Impersonation | ✅ | ❌ | ❌ |
| Personal access token | ✅ | ❌ | ❌ |
| User management | ✅ | ✅ | ✅ |
| User roles | ✅ | ✅ | ✅ |
| Machine-to-machine roles | ✅ | ❌ | ❌ |
| Permission per role | ✅ | ✅ | ✅ |
| Monthly active organization | $48 per mo for unlimited organizations | 10 only | 10 only |
| Organization roles | Unlimited | ❌ | ❌ |
| Organization permissions | Unlimited | ❌ | ❌ |
| JIT provisioning | ✅ | ✅ | ✅ |
| Webhooks | 10 | ❌ | ❌ |
| Custom JWT | ✅ | ❌ | ❌ |
| Platform | |||
| Audit logs Retention | 14 days | 5 days | 10 days |
| Tenant | Unlimited | 3 | 6 |
| Developer service and support | |||
| Email ticket support | ✅ | ✅ | ✅ |
| Discord community | ✅ | ❌ | ❌ |
| Tutorial videos | ✅ | ❌ | ❌ |
| Weekly blog post | ✅ | ❌ | ❌ |
For the B2B plan comparison, most features are the same. The only differences are:
| Items | Logto Pro (B2C + B2B) | Auth0 (B2B Essential) | Auth0 (B2B Pro) |
|---|---|---|---|
| Pricing | $16/mo + feature add-on | $150/mo + MAU usage (Starting with 500 MAU) | $800/mo + MAU usage (Starting with 500 MAU) |
| Enterprise Connections | ✅ | 3 | 5+ add on |
| Organizations | $48 per mo for unlimited organizations | Unlimited | Unlimited |