Online sign-up form builder: From authentication to user profile collection

Picture this: A potential customer discovers your amazing product, gets excited about what it can do for them, clicks that bright "Get Started" button... and then abandons your site within seconds. Sound familiar? You're not alone. The sign-up form is the digital equivalent of a first date—mess it up, and there's rarely a second chance.

In today's hyper-competitive digital landscape, your registration form isn't just a data collection tool—it's your conversion battleground. The difference between a thoughtfully crafted authentication experience and a generic, friction-heavy form can mean the difference between explosive growth and stagnant user acquisition.

Enter Logto's revolutionary no-code sign-up form builder. This isn't just another auth solution; it's your secret weapon for turning curious visitors into engaged users while collecting the user profile data that powers truly personalized experiences.

Ready to see the transformation in action? Watch how Logto revolutionizes user registration from a technical headache into a competitive advantage:

What every sign-up form needs#

Every high-converting sign-up form needs two fundamental elements that work in perfect harmony:

Authentication that actually works

Your authentication system is like a bouncer at an exclusive club—it needs to be secure but not intimidating. Smart businesses offer multiple entry points: traditional username/password combinations for the security-conscious, email or phone verification for the practical, social sign-ins for the convenience-seekers, and enterprise SSO for the corporate crowd. The magic happens when users can choose their preferred method without friction.

Strategic user profile collection

Beyond the basic "who are you?" questions, savvy products collect user profile data that serves real business purposes. Think personal details that enable customization, contact preferences that reduce spam complaints, and business-specific information that powers segmentation. For B2C products, this might mean preference data that improves recommendations. For B2B applications, it's company size, industry, and role information that enables targeted onboarding.

The golden rule? Collect only what you need immediately, then gather the rest progressively as users engage with your product.

Why every commercial product needs a strategic sign-up form#

Here's a sobering reality check: According to FormStack's 2023 research, 67% of users will permanently abandon a form if they encounter any friction during the signup process. Even more shocking? Google's data reveals that 92% of users will leave a website if the sign-up process takes longer than 3 minutes.

But here's where it gets interesting—companies with optimized sign-up forms see conversion rates that are 25% higher than industry averages, and those leveraging social sign-in options experience up to 42% better completion rates.

Your registration form isn't just a gateway; it's your first sales conversation, your brand's handshake, and often the make-or-break moment that determines whether a curious visitor becomes a loyal customer. In SaaS businesses, improving signup conversion by just 10% can translate to millions in additional annual recurring revenue.

The challenge? User registration is merely the tip of the identity management iceberg. Modern products need authentication systems that scale from startup MVP to enterprise-grade platform without breaking a sweat. This is precisely where identity-as-a-service platforms like Logto transform the game—turning what used to be months of complex development into a few hours of smart configuration.

Step 1: Custom branding - make it yours#

First impressions happen in milliseconds, and your registration form needs to feel like a natural extension of your brand. Logto's branding engine transforms generic auth screens into branded experiences that users trust.

Upload your logo, define brand colors, enable dark mode support, and add favicon customization for that professional polish. Multi-language support and legal compliance links are built-in. Navigate to Console > Sign-in Experience > Branding and configure everything in minutes.

Step 2: Sign-up and sign-in configuration#

Configure your authentication methods to maximize both security and user conversion:

Flexible registration options:

• Email/Phone/Username registration: Support multiple identifier types with email/SMS verification and password setup
• Social sign-in integration: Reduce registration friction with pre-built connectors for major social platforms
• Enterprise SSO: Enable corporate authentication for B2B applications

Additional flow configuration:

• Sign-in methods: Define which authentication methods users can use for returning visits
• Password recovery: Configure forgot password flows with multiple recovery options
• Account linking: Allow users to connect multiple authentication methods to single accounts

These configurations ensure your registration form supports diverse user preferences while maintaining security standards appropriate for your application's risk profile.

Step 3: Collect additional user profile data (advanced capabilities)#

This is where Logto's sign-up form builder becomes your conversion optimization secret weapon. The "Collect user profile" feature transforms basic registration into intelligent data gathering that fuels personalization engines without killing completion rates.

Navigate to Console > Sign-in Experience > Collect User Profile.

Logto offers both primitive and composite field types designed for real-world use cases.

• Text fields handle everything from names to job titles with smart length validation.
• Number fields capture ages, company sizes, and experience levels with range controls.
• Date fields support multiple international formats because not everyone writes dates the same way.
• Dropdown selects make choosing industries, departments, or countries effortless.
• Checkboxes handle preferences and agreements without overwhelming users.
• URL fields automatically validate social profiles and websites.
• Need custom validation? Regex fields let you enforce specific formats for employee IDs, or any proprietary data structure.

The composite fields are where things get exciting.

• Full name fields intelligently combine first, middle, and last names.
• Address fields collect complete location data with configurable components for different regional requirements.

Every field becomes a conversion optimization opportunity through strategic customization.

• Labels, descriptions, and placeholders provide clear guidance without cluttering the interface.
• Type-specific configurations ensure each field behaves optimally for its data type. E.g, min/max lengths for text, range limits for numbers, format enforcement for URLs, data format for dates, default value for checkboxes, etc.
• Required versus optional field configuration lets you balance data collection ambitions with completion rate realities.

Back to Collect user profile list page, the drag-and-drop interface makes field reordering effortless, while real-time validation ensures optimal user experience before you go live.

Step 4: Test with out-of-the-box sign-up flows#

Navigate to Console > Sign-in Experience, click "Live Preview". The Live Preview feature lets you experience your complete signup process exactly as your users will. Test every authentication method, validate field behavior, confirm brand consistency, and check mobile responsiveness.

Create test accounts to validate the complete user journey, then manage them through Console > User Management.

Step 5: Publish and integrate#

Logto meets you where you are, offering integration paths that fit your team's workflow and technical preferences.

Logto's comprehensive SDK library transforms integration from weeks to hours. Frontend SDKs for React, Vue, Angular, and Vanilla JavaScript come with pre-built UI components. Backend SDKs cover Node.js, Python, .NET, Java, and Go for seamless server-side authentication. Mobile SDKs handle React Native, iOS, and Android development. Framework-specific integrations optimize for Next.js, Express, and Spring Boot environments.

Or try a no-code integration solution powered by Cloudflare via Protected App when you’re using Logto Cloud.

Visit Console > Applications for comprehensive guides, code samples, and quickstart templates tailored to your technology stack.

Principles of high-converting sign-up forms#

Building registration forms that actually convert requires balancing ambition with user psychology:

• Social authentication improves completion rates by 20-40% by eliminating password friction
• Every additional form field can reduce conversion by 10-15%, so collect only essential information upfront
• Smart MFA waits until the second login session rather than creating registration barriers
• Use progress indicators for multi-step flows and real-time validation that prevents errors

Logto's no-code sign-up form builder incorporates these principles automatically, ensuring your registration flows optimize for both conversion and user satisfaction while maintaining enterprise-grade security.

Conclusion#

Building effective sign-up forms no longer requires months of development or choosing between user experience and security. Logto's no-code solution empowers teams to create sophisticated registration forms that convert visitors into users while collecting the user profile data that powers personalized experiences.

Logto transforms user registration from a technical challenge into a competitive advantage that moves your business metrics.

Ready to transform your user registration?

Logto Cloud puts production-ready authentication at your fingertips:

Free Development tenant lets you explore every feature without limits. Free Tier includes up to 50,000 MAUs—perfect for validating your product-market fit. Pro Plan starts at just $24/month for growing businesses that need advanced features and higher usage limits. Enterprise Solutions provide custom deployments with dedicated support for scale.

Prefer to keep everything in-house? Logto OSS delivers the complete open-source identity platform with full feature parity for independent deployment.

Start building your perfect sign-up form today →

Stop losing users to friction. Start converting them with Logto's intelligent sign-up form builder. Your conversion metrics and your users will thank you.